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Good Reasons to Exploit Fresh Content on Websites for Accountants

by

Brian OConnell

Are you keeping your site active and exciting? Stop a minute and bluntly reappraise your CPA site. Are you incessantly adding novel content to your site? Are you keeping your information significant and up-to-date? Most site owners don’t really grasp how critical this is to the ultimate success of their websites. Letting your site slide into obsolescence not only makes your firm look lame, it’s also a big red flag to the search engines.

Many accountants understand retail marketing better than they understand service or internet marketing, so let’s look at a retail store as an example. Would you continue to go to that store if you knew there would never be anything new there? Of course not. Websites for accountants are the same. if you don’t give your clients new content, they will stop visiting your site.

Change is Good

Change can be a difficult thing to wrap your mind around. There are risks involved with changing things. Even the wisdom of the ancients would have us “leave well enough alone” and “let sleeping dogs lie”. After all, “if it ain’t broke…”

The allure of the comfortable and familiar has led many websites for accountants down the garden path of mediocrity. On the web time passes quickly, and this mentality can leave your website neglected and covered in dust in pretty short order. This will effect everything on your site from your number of visitors, the duration of their stays, your site’s ranking in the search engines, and in your bottom line.

Relevance

So why does a site which hasn’t been updated for a while suddenly drop off the front page of Google? This is a typical, and if you think about it completely reasonable, result of a neglected site. The function of a search engine is to point users to high-quality, relevant sites for their search terms. Websites for accountants that are constantly updating and offering up new content are, by nature, considered more relevant than a site that hasn’t been updated in years.

Keep your site dynamic and up to date. Here are some tricks that will help you without gobbling up too much of your valuable time. Changing your website doesn’t mean you have to completely overhaul it; small changes can do the job just fine and there are a multitude of ways to do it easily.

The Fundamentals

A blog is a great way to keep new content flowing on the site and get repeat visitors. Even if you just do small entries commenting on recent events, it gives your visitors a reason to return to your site again later. If you can keep consistently posting entries regularly, you can build a habit in your site visitors to keep coming back to the site to read your new post.

A news or newsletter page is a great way to keep your site fresh without needing to spend much time coming up with new content. You could talk about changes to your company or provide links to news stories you’ve read elsewhere. If you have a newsletter provided by someone else that updates on your site automatically, that’s a lot of new content every month that you don’t have to supply at all.

Another great method is to have pages on the site where the content varies over time. Calendars, tax due dates, or anything to do with statistics or time are all pages that would require you to update every week, month, or year. Again… you may find third party solutions are the easiest way to include this kind of content.

Just these few ideas are enough to keep websites for accountants fresh enough for Google and your blog, or even merely a good quality newsletter, will essentially satisfy your visitors. Don’t have your site just sit there getting old, keep it sassy and show it off!

Brian O’Connell is the President and founder of CPA Site Solutions, one of the United States’ leading edge website businesses dedicated solely to

websites for accountants

.

Article Source:

ArticleRich.com