By Adrianna Noton
The global cut flower market is a multi-billion dollar industry. The market has also seen increased growth in recent decades for a variety of reasons. Advances in floriculture have increased production and more countries around the world are now exporters of flowers.
The traditional major players in the global floral market are some Western European countries. The Netherlands had long been the industry’s dominant supplier and at one point contributed over half the world’s cut flower inventory. England has also been an early leader, both in terms of actual exports and improving floriculture technology.
However, in recent decades many developing and underdeveloped countries have found growing and selling these blooms internationally to be a profitable business they can easily enter. Many of these less developed countries have broad ranges of climates that make flower growing all year around feasible. Their lower labor costs mean they can bring their flowers to market at better prices than some of the traditional European industry leaders.
One of the newest and largest exporters is China. China has one of the world’s biggest land masses, which allows it to grow a wide variety of flowers throughout the year. However, much of the countries exported cut blooms are cultivated in the rural areas of Yunnan province. The Chinese have so successfully entered this market that they now partner with The Netherlands in managing the world’s biggest cut flower auction.
The South American country of Colombia may be more widely known for some of its other exports, but it is also one of the world’s largest exporters of cut blooms. In fact, floral exports are one of the country’s main exports, with the United States as its main customer. Colombia is particularly well regarded for its roses.
Israel, despite its small size, still has a number of highly varied geographic regions. It produces desert varieties as well as the more Western favored types like Lilies, Roses, and Tulips. Since Israel is a water deprived country, it has developed some of the most advanced irrigation and agriculture technologies in the world. As a result, Israel has been able to become a major player in the global floral industry, especially providing production of traditional European flowers during the winter months.
In Africa, Kenya has become a key country in the floral industry. In fact, cut flower exports account for a major share of foreign revenue coming into the country. Flowers are grown in a number of regions, like Athi Plains, Limuru, and Kitale. This industry provides locals with a steady source of employment in a generally underdeveloped country. Its main flower exports are Statice, Lilies, Carnations, Roses, and Hypericum.
The production requirements of cut flowers align well with some of the natural resources of developing and underdeveloped countries, so even more countries are entering this trade. In addition to the countries discussed, Ecuador, Malaysia, Ethiopia, and India are also entering the field. With a growing consumer base from all over the world, these growing exporters can continue to find new markets.
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